AMP Agency Partners with Lotame to Achieve 455% Return on Ad Spend for a...
OBJECTIVE: As a full-service digital agency, AMP Agency is constantly developing custom audience segments for specific campaigns for its advertisers. Working for a premiere travel client, AMP’s goal...
View ArticleClutch Identifies Leading Agencies in Boston
AMP Agency was recently named a leading agency in Boston from Clutch. The rankings showcase six Leaders Matrices that map the firms based on their services offered, client reviews, and past experience....
View ArticleAttracting Affluent Audiences
In a recent article with Glossy, FarFetch CMO John Veichmanis discussed the challenges and opportunities in marketing luxury brands to affluent audiences. They have invested a tremendous amount in data...
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Creating a Connected Data Ecosystem
The number of marketing technology tools is rising at a staggering rate, having nearly doubled YOY in 2016. On average, 51% of organizations use 21 or more digital marketing solutions. While having the...
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Video Killed More Than the Radio Star
RIP, ‘How To’ Manual This Sunday, like many before, I spent the majority of my morning endlessly scrolling through Facebook videos. Among the clutter of makeup tutorials, dogs playing musical...
View ArticleContent Marketing: Being Honest and Keeping Your Friends
I just read a Content Marketing article which discussed whether Content Marketing needs to be rebranded now that it’s been a buzz term in the industry for a handful of years. For those of you that know...
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Product Pages + FlixMedia = More Sales
As consumers continue to buy online, retailers are under more and more pressure to refine their sites to convert to sales. However, the average conversion rate for most e-comm sites is still hovering...
View ArticleToys R Us Is Bankrupt. Have Toys Lost Their Magic?
“Kids these days,” they say. Television viewership is declining, iPads are tethered to their grip, and Toys R Us just filed for bankruptcy. What happened to strolling through aisles of baby dolls, or...
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Pin It To Win It
Advertising on social platforms can be a great way to get your message out, but as many of us know, creating compelling content that doesn’t necessarily feel like an ad is a really tough balance to...
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An Easy Guide to Discovering Content Ideas
Two of my favorite things, outside of my wife and daughter (of course), are 1) beer and 2) creating content from high volume keywords. I can hear you saying, “Really, Greg?” and I would say, “Yes,...
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